One of the reasons Web video works is that it produces trust through familarity and awareness.
Video is undeniably the most influential form of media to communicate your message to your customers. 75% of online traffic today is video which means 3 of 4 users visit online streaming websites daily. YouTube alone has become a gargantuan sized host for videos of all kind. The remarkable statistics below alone tell us that this is to great of a media to ignore.
Total number of YouTube videos — over 120,000,000
Number of videos uploaded per day — about 200,000
Time required to see all the videos — over 600 years
Number of videos watched daily — over 200,000,000
Amount of content uploaded every minute — 13 hours
Number of accounts on YouTube — over 300,000,000
Today, marketing campaigns included emails, newsletters, postal mail, flyers and the like. In most cases we are too busy to pay attention to this media format. Not only do people not have time they prefer to watch video more than they do to read to find out about a particular subject.
The average attention span of an adult is twenty minutes. Knowing that, I don’t have long to convince you of a better and more effective way to advertise your business, charity, association, ministry or whatever it is that you need to make people aware of.
Video web promotion has become more and more effective as each day goes by because of technology. Smartphone technology allows a person to not only watch a video while mobile but to up and download videos as well. A good analogy is when a person goes fishing; they want to go where the fish are because that’s increases your odds of catching fish. The same analogy applies to marketing. Go where the audience is and speak in a language they understand and you will increase the effectiveness of your marketing dollar spent. If you have been in business very long you know that marketing can be costly and filled with less than expected results.
My experience has shown that using traditional media for marketing produces little or no results and is very expensive. Some of least effective have been phone books, on-line directories, postal campaigns, radio, newspaper and printed ads have produced little no real results for our businesses.
1. Increases brand awareness of your business.
Using a quality video on your website promotes brand awareness and reflects your professional image. Making your audience aware of what your business has to offer through familiarity breeds trust.
2. The Google Factor
Google is currently the most popular search engine only being rivaled by Bing at this time. Google owns YouTube. This means that when individuals search key words in Google they are likely to find your web video posted on YouTube as well. Vimeo is also growing in popularity and frequency in search engine results.
3. Increase Traffic
Targeted marketing using video can bring an increase of traffic to your website which results in higher sales and profit.
Example: If you have a bed and breakfast and you desire to increase your year around occupancy then a web video on YouTube can help you accomplish that goal. Many users today search YouTube to find out more information about businesses. Most often businesses today are lagging behind in understanding the way to use video media technology to better present their products to the public.
4. Sharing
Not only can your web video be viewed by individuals on YouTube it can be shared with others by using the “Share” options of email, Facebook or Twitter.
5. Gets and Holds Your Customers Attention
Static website fail to hold viewers attention compared to websites that present information with video. A professional y created video captures the viewer’s interest and heightens your business image.
6. Video – Low Cost
A short web video can be professionally produced at a low cost. The video stays resident on your website continually producing results for as long as you post it; unlike printed ads which cost more and run for a selected period of time and then expire.
7. Video does a better job of showing how your product works
Video gives a guided tour of your product or business. It increases interest by giving motion and which allows the viewer to make an intelligent decision to use your services or buy your products.
The Video –
So now that I have convinced you to use web video as a marketing tool to increase profits and awareness of your products and services here are some tips on what to do.
Hire a professional videographer to get a polished look to your video because a professional camera and edit makes a noticeable difference in the final product.
Key video elements:
-Keep it short…three minutes or less.
-Make your point
-Make it unique and engaging.
-Be a resource to your audience
-Have fun with it
It Twenty14Media can assist you please allow us the opportunity to help grow your busiess through a video produciton.
By Billy Nelson Twenty14Media